Talking business: Local event planner shares her story and those of women like her in a new podcast

If anybody doubts the truth about that old song lyric, the one about life being what happens to you while you’re making other plans, Cynthia Daniels would like to have a word with you.

This Atlanta native parlayed a job loss about a decade ago into a gamble on the Bluff City, the place where she decided to relocate in 2009 after doing some research and deciding that Memphis was as good a place as any to basically start over. So that’s what she did.

She decamped to Memphis and started her own event planning consultancy, eventually helping put on major events like Memphis Black Restaurant Week, the professional development-focused Level Up Conference as well as events for her own private clients.

She fell in love with the city, the way transplants often do after approaching a place with fresh eyes and a blank slate. She immersed herself in the culture here, as well as the city’s entrepreneurial community — leaning on organizations like Epicenter to help her navigate the ins and outs of being a woman business owner in a city where the name of the game is the grind and the grit that goes with it.